Robert Kraft’s personal Super Bowl LI ring fetched more than $1million as the New England Patriots owner auctioned off one of his prized possessions for charity.
Kraft joined the ‘All In Challenge’ earlier this month – a digital fundraiser helping to feed those in need amid the coronavirus pandemic.
Bidding for the ring from New England’s stunning 34-28 comeback victory over the Atlanta Falcons in 2017 ended on Thursday.
The winner – after 35 bids – forked out $1.025m for the piece after the Patriots created history by overturning a 28-3 third-quarter deficit against the Falcons three years ago.
SOLD for $1,025,000 in the #ALLINCHALLENGE
All of the proceeds from RKK’s SBLI ring will provide meals to those who need it most. pic.twitter.com/RrQRJzpZGH
— New England Patriots (@Patriots) May 22, 2020
As part of the deal, the winner will be flown on Kraft’s private plane to Gillette Stadium, where they will receive the ring from the 78-year-old in New England’s trophy room.
According to the All In Challenge website, more than $45.6m has been raised.